Well it was only 2 weeks ago I went to PACPRINT (Australia’s largest printing industry tradeshow) to see the latest developments in the printing industry. It was no surprise to see that the amount of digital printing solutions continue to grow. Each show there seems to be a deminishing number of conventional printing presses on display. In its place a myriad of new modern digital solutions available to keep up with peoples ever increasing demands for short run fast turn around solutions - you have to wonder where the journey will take us!
After attending PACPRINT one of the staff pointed me to a Youtube link that points out the rate of change in a very interesting way - I’m sure if you haven’t already seen it it will make your MIND BOGGLE!
The question is … A favourite time of the year or an absolute stress?
There are always two options … stress about the deadlines and the massive to do list or run with it in the comfort of knowing deadlines will always be met and the to do list ticked off at the end of the day.
From the Walker Designs crew, make the decision to enjoy and appreciate the season for what it is, don’t feel guilty about over indulging and socialise like there is no tomorrow.
Thank you for your ongoing support – stay safe and celebrate well.
Catch you all in the 2009!
P.S. Based on word of mouth it would seem our “Creative Thong” competition is going to be crazy! We’ve heard some brilliant ideas and can’t wait to see the entries. We may need to consider some additional awards! Go get creative now :-)
Cheers Graeme
Aug 26
4 GOLD and 9 SILVER!
Yep, we’re pretty excited. The PiCAs are the industry awards that set the benchmark for design and print standards in Tasmania. To be so highly recognised and the second most awarded studio on the night is a fantastic result and we are thrilled! And of course we would like to thank our clients for their ongoing support and the opportunity to produce award-winning work.
Cheers
Graeme.
Aug 04
Off to Hobart we go
It’s PICA time! The annual awards night for the Printing Industries Craftsmanship Awards is this Saturday (09.08). The whole team and a few hang-er-on-er-as are making the annual pilgrimage to Hobart for a night of industry excellence and shoulder rubbing. Yeah ok, and a drink or two as well.
It will be a fantastic night. It’s great to see what everyone has been up to and the brilliant work the industry has produced. We’ve got a few entries this year that we are quite excited about, fingers crossed. We’ll keep you posted.
Cheers
Graeme
Jun 27
A new addition
Earlier this year we expanded our team and offer. Our new Marketing Communications expert has now settled in nicely and made a home for herself in the front office. Nic gets very passionate about all things marketing and strategy related; it’s a bit contagious really! Check back in soon for an update on exciting projects we have been working on lately.
Cheers
Graeme
Jun 11
WWW Standards
In 2007 ILC Tasmania approached us to assist them in a re-branding exercise to closer align the company with a more up-to-date and meaningful identity. ILC provide advice on assistive technology that allows an individual to perform a task that they would otherwise be unable to do. When designing the website it was crucial that, like all our websites, it was built to international accessibility standards so that everyone, regardless of disability, could access the website.
The site recently underwent an independent audit and gained 19 out of 20 points for accessibility. The 20th point was in fact an area we advised ILC Tasmania against. The result is a fully content managed website that is accessible and functional for all users, and a very happy client!
Cheers
Graeme
May 01
Where do good ideas come from?
Great ideas can spark from the most obscure and simple thoughts. I always keep my eyes open ready to take notice and absorb life. I hold great value in how creative ideas can be generated and that it can’t be pin pointed to one process or system. The team here has a real mix of personalities and ways of thinking, so everyone’s view and opinion is always sought and valued.
We make a habit of holding development sessions every week, it’s these sessions that help stimulate and encourage our creative instincts. Who knew why the colour orange is called orange and not carrot? We do now thanks to Ken. I love it how the simple moments like these can lead to the big ideas.
Never over look or disregard something you assume to be irrelevant or unworthy of discussion, you just never know which seed will grow a good idea.
Become a Curiosity Junkie
“Amazement can be learned, cultivated. Amazement leads to learning and discovery. Learning and discovery fill your mind with fuel for creativity, make you a better artist and a more interesting person to invite to a cocktail party. Being amazed takes little time and little effort.” Jim Krause, Creativity Sparks
Cheers
Graeme
Mar 28
“It is unwise to pay too much. But it’s worse to pay too little. When you pay too much, you lose a little money; that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing you bought it to do. The common law of business balance prohibits paying a little and getting a lot. It can’t be done.”
John Ruskin 1819 - 1900
I’m still amazed when so much of a company’s budget is spent on ad space and only what’s left over goes to creating what goes in it. The value of buying the ad space is then lost because there has been little investment into the strategy, design and message. The ad then lacks impact, doesn’t appeal to the target audience and does the company injustice.
I live by the theory that the poor man pays twice. You buy something cheap; it breaks so you have to buy another one. I have the same thoughts when it comes to design and anything else I do; you’ll get out of it what you put in.
I know it’s been a while – long overdue … you know how the saying goes …“a builder never attends to his own home”, well the same applies to us creatives! However, we do have a good excuse – we put our clients first.
What a year we have survived! With almost 900 new projects that walked through the door, and many more ongoing projects that flowed from 2006 we have certainly been busy.
The projects that our clients have entrusted us with have taken us to new heights and, once again, the team have enjoyed the challenge.
On a personal note I am feeling all the more worldlier for my first overseas adventure to Bangkok and Phuket. Now understand what same/same, tuk tuk and bartering is all about – a fantastic experience.
And so to the end of another year!
Just a reminder that our entire team will be taking a well-deserved break as of 4pm on Friday the 21st of December, returning on Monday the 7th of January 2008.
On behalf of the Walker Designs team … enjoy the Festive Season – Stay Safe and we’ll catch you all in the New Year.
