4 GOLD and 9 SILVER!
Yep, we’re pretty excited. The PiCAs are the industry awards that set the benchmark for design and print standards in Tasmania. To be so highly recognised and the second most awarded studio on the night is a fantastic result and we are thrilled! And of course we would like to thank our clients for their ongoing support and the opportunity to produce award-winning work.
Cheers
Graeme.
Off to Hobart we go
It’s PICA time! The annual awards night for the Printing Industries Craftsmanship Awards is this Saturday (09.08). The whole team and a few hang-er-on-er-as are making the annual pilgrimage to Hobart for a night of industry excellence and shoulder rubbing. Yeah ok, and a drink or two as well.
It will be a fantastic night. It’s great to see what everyone has been up to and the brilliant work the industry has produced. We’ve got a few entries this year that we are quite excited about, fingers crossed. We’ll keep you posted.
Cheers
Graeme
A new addition
Earlier this year we expanded our team and offer. Our new Marketing Communications expert has now settled in nicely and made a home for herself in the front office. Nic gets very passionate about all things marketing and strategy related; it’s a bit contagious really! Check back in soon for an update on exciting projects we have been working on lately.
Cheers
Graeme
WWW Standards
In 2007 ILC Tasmania approached us to assist them in a re-branding exercise to closer align the company with a more up-to-date and meaningful identity. ILC provide advice on assistive technology that allows an individual to perform a task that they would otherwise be unable to do. When designing the website it was crucial that, like all our websites, it was built to international accessibility standards so that everyone, regardless of disability, could access the website.
The site recently underwent an independent audit and gained 19 out of 20 points for accessibility. The 20th point was in fact an area we advised ILC Tasmania against. The result is a fully content managed website that is accessible and functional for all users, and a very happy client!
Cheers
Graeme
Where do good ideas come from?
Great ideas can spark from the most obscure and simple thoughts. I always keep my eyes open ready to take notice and absorb life. I hold great value in how creative ideas can be generated and that it can’t be pin pointed to one process or system. The team here has a real mix of personalities and ways of thinking, so everyone’s view and opinion is always sought and valued.
We make a habit of holding development sessions every week, it’s these sessions that help stimulate and encourage our creative instincts. Who knew why the colour orange is called orange and not carrot? We do now thanks to Ken. I love it how the simple moments like these can lead to the big ideas.
Never over look or disregard something you assume to be irrelevant or unworthy of discussion, you just never know which seed will grow a good idea.
Become a Curiosity Junkie
“Amazement can be learned, cultivated. Amazement leads to learning and discovery. Learning and discovery fill your mind with fuel for creativity, make you a better artist and a more interesting person to invite to a cocktail party. Being amazed takes little time and little effort.” Jim Krause, Creativity Sparks
Cheers
Graeme
“It is unwise to pay too much. But it’s worse to pay too little. When you pay too much, you lose a little money; that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing you bought it to do. The common law of business balance prohibits paying a little and getting a lot. It can’t be done.”
John Ruskin 1819 - 1900
I’m still amazed when so much of a company’s budget is spent on ad space and only what’s left over goes to creating what goes in it. The value of buying the ad space is then lost because there has been little investment into the strategy, design and message. The ad then lacks impact, doesn’t appeal to the target audience and does the company injustice.
I live by the theory that the poor man pays twice. You buy something cheap; it breaks so you have to buy another one. I have the same thoughts when it comes to design and anything else I do; you’ll get out of it what you put in.
Cheers
Graeme